| The Oxwich Bay – New Identity
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About This Project

The Oxwich Bay – New┬áIdentity

After many years of no clear identity, a new fresh logo was requested to be used throughout a full range of items bringing a cohesion throughout the hotel and varied facilities.

Initially a new logo was created, which was to be a bespoke identity and not just a typographical solution which was contemporary but with longevity and represent the natural and unique location. The final chosen identity was initially hand drawn and then digitised/redrawn in Adobe Illustrator.

The identity was then developed to be used within a full corporate range, including letter head, business cards, menus, signage, sales literature, brochures and website etc.


Photography: Poynor Photography.
Website: Stu-art Design.


The Oxwich Bay


The Oxwich Bay - New Identity


Oxwich, Gower Peninsula, Swansea, South Wales