After many years of no clear identity, a new fresh logo was requested to be used throughout a full range of items bringing a cohesion throughout the hotel and varied facilities.
Initially a new logo was created, which was to be a bespoke identity and not just a typographical solution which was contemporary but with longevity and represent the natural and unique location. The final chosen identity was initially hand drawn and then digitised/redrawn in Adobe Illustrator.
The identity was then developed to be used within a full corporate range, including letter head, business cards, menus, signage, sales literature, brochures and website etc.
Photography: Poynor Photography.
Website: Stu-art Design.
The Oxwich Bay
The Oxwich Bay - New Identity
Oxwich, Gower Peninsula, Swansea, South Wales